There is more to success than making lots of money by whatever means: honestly or fraudulently.
- First and foremost, treat others you deal with as you would like to be treated.
- Always give your customers or clients value for their money. They deserve it.
- Esteem a good name higher than riches. Invest in a good name. A good reputation is the best advertisement for your business, and it is free.
- In all your business dealings, if it is in your power to do so, always aim for a win/win outcome.
- Give no dishonest scales.
- Whatever you sell should be lawful, ethical, safe, harmless.
- Deliver whatever you promise. If you can not, for whatever reason beyond your control, let the other party know.