Marketing Means Business.
The important function played by Marketing.
Marketing is a means of communication, connecting businesses organisations and their existing and potential markets. It also facilitates generating new business.
Marketing is one of the oldest means of earning a living. It pre-dates the existence and wide use of money and modern industry and commerce. Before money or in the absence of it, traders exchanged (and still do) goods for goods. The fulltime hunter who had no time to grow his own food would exchange a cut of his game meat with a basket of corn. The clay porter bartered her pots for the same measure of grain. That is the Barter system. The barter system still continues, even between nations. Building infrastructure projects are exchanged for a future delivery of raw materials from the customer country to the supply country over several years.
Evolution of Marketing
Marketing strategies have evolved over the ages of earth’s economic history. In times past, it was conducted over long and short distances on foot, on the back of animals (camels, donkeys, mules, bullocks, elephants, etc) and on dug-out canoes and sailing boats, across rivers, lakes and even seas.
Electronic Commerce the latest economic change
Today more and more business is being conducted over the Internet. Digital Marketing or Electronic Commerce (ecommerce). It is one of the fastest growing trading space. Some online merchants have become multi-millionaires over a very short space of time.